Kiwi
This project involved creating a complete brand identity system for Kiwi Apparel, a modern activewear brand focused on community, comfort, and minimalist design.
Client
Kiwi Apparel
Role
Brand Designer
Industry
Branding and E-Commerce
Service
Brand Identity Design
Duration
8 weeks
OVERVIEW
Kiwi gave me space to explore how a bold brand can live inside a clean, usable interface. I wanted the app to feel bright and energetic while still supporting fast decision making. The concept centers on seasonal produce, transparent pricing, and quick browsing. Colour, typography, and layout work together to create a shopping experience that feels fresh and modern, without sacrificing clarity.
OVERVIEW
Kiwi gave me space to explore how a bold brand can live inside a clean, usable interface. I wanted the app to feel bright and energetic while still supporting fast decision making. The concept centers on seasonal produce, transparent pricing, and quick browsing. Colour, typography, and layout work together to create a shopping experience that feels fresh and modern, without sacrificing clarity.
OVERVIEW
Kiwi gave me space to explore how a bold brand can live inside a clean, usable interface. I wanted the app to feel bright and energetic while still supporting fast decision making. The concept centers on seasonal produce, transparent pricing, and quick browsing. Colour, typography, and layout work together to create a shopping experience that feels fresh and modern, without sacrificing clarity.
THE CHALLENGE
The main challenge was preventing the visual identity from overpowering the core tasks. Many food brands lean heavily into style and leave usability behind. I needed to find a balance where personality draws users in but does not compete with product details or actions. This meant carefully controlling contrast, density, and motion so the interface remains approachable for a wide audience.
THE CHALLENGE
The main challenge was preventing the visual identity from overpowering the core tasks. Many food brands lean heavily into style and leave usability behind. I needed to find a balance where personality draws users in but does not compete with product details or actions. This meant carefully controlling contrast, density, and motion so the interface remains approachable for a wide audience.
THE CHALLENGE
The main challenge was preventing the visual identity from overpowering the core tasks. Many food brands lean heavily into style and leave usability behind. I needed to find a balance where personality draws users in but does not compete with product details or actions. This meant carefully controlling contrast, density, and motion so the interface remains approachable for a wide audience.
THE SOLUTION
I developed a warm, high contrast palette combined with large imagery and structured grids. Collection pages keep content organised while playful touches appear in micro interactions and iconography. Key actions like adding to cart or filtering are placed in predictable locations with clear labels. The design allows the brand to feel expressive while keeping the interaction model straightforward and familiar.
THE SOLUTION
I developed a warm, high contrast palette combined with large imagery and structured grids. Collection pages keep content organised while playful touches appear in micro interactions and iconography. Key actions like adding to cart or filtering are placed in predictable locations with clear labels. The design allows the brand to feel expressive while keeping the interaction model straightforward and familiar.
THE SOLUTION
I developed a warm, high contrast palette combined with large imagery and structured grids. Collection pages keep content organised while playful touches appear in micro interactions and iconography. Key actions like adding to cart or filtering are placed in predictable locations with clear labels. The design allows the brand to feel expressive while keeping the interaction model straightforward and familiar.
THE RESULT
The final design feels cohesive, lively, and easy to use. Users can quickly scan categories, compare items, and complete purchases without confusion. The brand voice comes through in visuals and small details rather than heavy decoration. Kiwi demonstrates how a strong identity can enhance an interface when it is guided by accessibility and usability principles.
THE RESULT
The final design feels cohesive, lively, and easy to use. Users can quickly scan categories, compare items, and complete purchases without confusion. The brand voice comes through in visuals and small details rather than heavy decoration. Kiwi demonstrates how a strong identity can enhance an interface when it is guided by accessibility and usability principles.
THE RESULT
The final design feels cohesive, lively, and easy to use. Users can quickly scan categories, compare items, and complete purchases without confusion. The brand voice comes through in visuals and small details rather than heavy decoration. Kiwi demonstrates how a strong identity can enhance an interface when it is guided by accessibility and usability principles.
TAKEAWAYS
Kiwi strengthened my understanding of how branding and product design intersect. I learned to treat visual personality as a system, not decoration, and to test how it behaves under different content states. The project also reinforced the value of restraint, even when working with expressive palettes. It confirmed that I enjoy designing products where aesthetics and practicality support each other.