PawPal:
Pet-friendly meetups made simple
End-to-end UX case study: from research to a tested prototype that improved task success by 28%.
Client: Creative Agency Solutions
Category: UI/UX Design
Sofa Design: Bartolomeo Carrol
Staging: Marina Norbert
Photography: Jeannie Kidist
PawPal is a mobile app concept designed to help urban pet owners connect with one another and discover verified pet-friendly places. The goal is to create safe, low-pressure social opportunities for both pets and their people through clear information, compatibility filters, and profile previews.
I led the full UX/UI process from discovery to high-fidelity prototyping. Using user interviews, surveys, and usability testing, I uncovered key needs around trust, safety, and ease of use in pet meetups. The result is a clean, friendly interface that guides users through profile creation, discovery, and event sharing with minimal friction.
I designed and tested key features like compatibility-based filtering, map discovery, and shareable invite links. Each decision was grounded in user research and validated through iterative testing, culminating in a hi-fi prototype built in Figma and refined through user feedback.
End-to-end UX process: research, synthesis, wireframes, hi-fi prototype
- QR and link-based invite sharing to simplify social onboarding
- Profile visuals and safety indicators to build trust
- Tap-first card UI and intuitive pet onboarding flows
- Clear UX writing and iconography for low-friction interaction
- The final case study includes a full presentation deck and an interactive prototype
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